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Exponent Beauty Launches New ‘Time Rewind’ Retinol

The brand unveils its new Time Rewind Retinol, with its ‘active powder’ formulation and packaging that dispenses a precise dose.

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By: Marie Redding

Senior Editor, Rodman Media


Exponent Beauty, a new skincare brand that launched in April 2022, debuts its ‘Time Rewind’ Retinol, which is its ‘active powder’ formulation.

Time Rewind Retinol Powder is Exponent’s patented self-activated skincare line. The packaging quickly dispenses a precise dose of both Active Powder and Quadruple Hyaluronic Acid Hydrator, creating a ‘freshly-whipped’ Superior Serum with a light gel-cream texture.

By mixing an Active Powder complex with the Hydrator, there are no jars, tubes, or bottles of formulas past their prime, just a convenient, single-dose application in under eight seconds.

Unlike traditional water-based skincare formulas that start degrading the moment they’re manufactured, Exponent’s Superior Serums are protected until they’re activated – keeping the efficacy in – and the elements out. Exponent defies skincare “over-innovation,” cutting through the clutter to give consumers the highest-functioning formulas that yield impressive clinical results with self-activated skincare made in an instant to keep clinically proven ingredients at their peak potency.

Time Rewind Retinol is Exponent’s fifth serum with the brand’s Active Powder Complex.

Liz Whitman, Exponent’s founder, says, ”Retinol is the most fragile of the antioxidants, disappearing rapidly once exposed to light and air. It also has a reputation as irritating if too concentrated. We wanted our serums to not only deliver peak potency in every dose, but at an optimal concentration for clinically-proven decreases in fine lines and wrinkles without irritating the skin.”

Exponent’s packaging is refillable, and the reusable Exponent Self-Activator is made from glass and aluminum. The Hydrator and Active Powders are packaged as refills. 

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